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企業簡介

發布日期:2013-12-06 00:00

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珠海市泰鋒電業有限公司(以下簡稱泰鋒電器)成立于1997年,泰鋒品牌創始人蔡海鴻(曾用名蔡海鵬),公司總部位于珠海市前山明珠南路。公司成立前主要從事代理和經營世界著名音響品牌的業務。現主營業務為全系列家用電器、含手機/電腦的多類電子產品、音響設備等多元產品的代理、批發、零售。其中,零售業務連續八年銷售額都超過8億元人民幣,在珠海市場占有率達60%以上,是珠海最大規模的家用電器銷售平臺。

 Zhuhai Taifeng Electronics Co., Ltd (hereinafter referred to as Taifeng Electronics) founded in 1997 by its initiator Cai Haihong (formerly known as Cai Haipeng). The headquarter of the company is located at Mingzhu South road, Qianshan, Zhuhai. Before establishment, the company mainly engaged in selling world known acoustics products as an agent. Now, our core business has expanded to all household appliances, covering agent, wholesale and retail of various electronic products including cell phones and PCs, acoustics instruments and other products. Among which, sales volume of the retail business has more than 800 million RMB for eight consecutive years, making us the largest sales platform for household appliances with a 60% market share in Zhuhai.

 

泰鋒電器目前擁有共9家實體店:上沖總店、新香洲旗艦店、拱北金牌老店、吉大國貿店、金灣三灶店、斗門旗艦店、前山店、南屏店及西區家和城店,涵蓋了珠海市各主要區域、斗門城區及金灣區,其中經營面積最大的四家門店屬公司的自有物業。除此之外,泰鋒電器還自建了專業的物流團隊和專業的售后團隊(含安裝、維修),實現了供應鏈一體化,并以講誠信、重承諾的企業理念獲得了珠海人民的認可,積累了近50VIP客戶。

Taifeng Electronics now holds 9 physical shops: Shangchong Main Store, Xinxiang District Flagship Store, Gongbei Premium Old Store, Jida Guomao Store, Jinwan Sanzao Store, Doumen Flagship Store, Qianshan Store, Nanping Store, and Jiahecheng Store of the Western District, covering all major areas of Zhuhai City, including Doumen District and Jinwan District, Among which the four largest stores belong to the company's own property. In addition, Taifeng Electronics also built a professional logistics team and after-sales team (including installation and maintenance), achieving supply chain integration, and obtaining recognition of the Zhuhai people for its business philosophy of honesty and commitment. The company has accumulated nearly 500,000 VIP customers.

 

為了適應零售行業變革和發展的需要,泰鋒電器著眼于未來,于2012年開始啟動互聯網轉型升級工作,正式成立了電子商務科技公司,全面開展電子商務業務。2013年,泰鋒電商自主開發了珠海首個大型B2CO2O同城電子商務平臺泰鋒網購,是全國探索社交化電子商務以及傳統家電連鎖實現互聯網+升級的開拓者和實踐者。

To tackle with the needs of reform and development in the retail industry, Taifeng Electronics is focusing on the future. We started the Internet transformation and upgrading program in 2012, and officially started up our e-commerce technology company to carry out e-commerce business in an all-round way. In 2013, Taifeng E-commerce solely developed Zhuhai's first large-scale B2C and O2O city-wide e-commerce platform – Taifeng Online Shopping – becoming a pioneer and practitioner in the initiative to integrate social e-commerce and traditional chain sales of household appliances, aiming to achieve Internet + upgrade.

 

公司秉承領先的管理理念,引進了全球先進的德國SAP管理系統,業務、財務一體化(含SDFICOCRMMMHRPSBIBOPI以及POSTMSPDA等集成一體化)。作為珠海本土的名牌商貿流通企業,從單一門店發展至擁有多家連鎖店的企業規模,目前已成為珠海本土規模最大、服務最專業的家電連鎖銷售平臺,在中國華南地區家電經營行業中具有相當的影響力。泰鋒電器曾多次被評為珠海先進私營企業市消委會商品品質保證暨先行賠償單位私營企業光彩之星“ZHTV觀眾最喜愛的珠海品牌2次被評為國家守合同重信用企業,連續十六年被廣東省工商行政管理局評為廣東省守合同重信用企業

Upholding advanced management concepts, the company has introduced the world-leading German SAP management system, realising the integration of business and finance (including SD, FICO, CRM, MM, HR, PS, BI, BO, PI, and integration of POS and PI, etc.). As a Zhuhai-based famous commercial enterprise, it has grown from a single store to a large amount of chain stores. Now the company has become a chain sales platform for household appliances in Zhuhai with the largest scale and the most professional services, exhibiting high presence in the household appliance sales business in Southern China. Taifeng Electronics has repeatedly been granted as "Zhuhai advanced private enterprise", "pre-indemnity enterprise with demonstrative product quality", "private enterprise bright star" and "ZHTV audience favourite brand of Zhuhai". Meanwhile the company has twice been rated as "contract-abiding and credit-oriented enterprise", and granted as "contract-abiding and credit-oriented enterprise of Guangdong" by Guangdong province administration for industry and commerce for sixteen consecutive years.

 

近年來,泰鋒除主營家用電器外,經營范圍也涉及到家居、建材、古典紅木家具、汽車等,2014年在珠海上沖區域投入巨資自建了一棟達13萬平方米的自有物業(泰鋒O2O國際展館),打造了集家電、家居、建材、紅木為一體的專業市場綜合體,年銷售超過3億元人民幣。

In recent years, apart from sales of major household appliances, Taifeng has expanded its business scope to home furnishing, building materials, classical mahogany furniture and cars. It invested handsome money in the construction of a self-owned property with an area of 130 thousand square meters (Fengtai O2O International Exhibition Hall), creating a professional market complex combining home appliances, home furnishing, building materials and mahogany as a whole, whose annual sales exceeded 300 million RMB.

 

2017年,泰鋒利用位于珠海市中心地理位置的自有物業泰鋒大廈,投入巨資打造了一家面積近3萬平方的大型文博古玩城,為珠海文化藝術產業樹立了一面新旗幟。同年,泰鋒電器躋身汽車行業,取得了東風啟辰廣汽三菱的珠海獨家授權,目前已有兩家泰鋒4S店,業務涉及汽車銷售、汽車售后維護。

In 2017, Taifeng took advantage of its own property "Taifeng tower" located in the center of Zhuhai, invested heavily in building a large cultural and antique city with an area of nearly 30 thousand square meters, which set up a new banner for Zhuhai's culture and art industry. In the same year, the company got into the automotive industry, and received the exclusive authorisation of "Venucin of Dongfeng " and " GMMC" in Zhuhai Area. At present, there are two TaiFeng 4S stores, which involve vehicle sales and after-sales maintenance.

 

數風流人物,還看今朝,在新的歷史時期,泰鋒正在向集團化管理方向邁進。

"To find out heroes, we must look up ahead." In this new era, Taifeng is making its stride towards group management. 

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